Under Armour

Type
Year
Location
Role
Project Stage

Retail // Sport
2021
Baltimore, USA
Project Member (Designer)
Research & Benchmark, Concept Development, Design Development, Guideline

Under Armour’s Brand House City Concept (BHCC) aims to enhance the customer experience in every store globally. Now, Under Armour wants to further elevate the store design to better reflect the brand’s DNA. This project’s goal is to give BHCC a sustainable design uplift that enriches the brand identity while keeping the current customer journey and space functionality intact. The focus is on three key pillars: sustainability, scalability, and a cohesive brand message, ensuring the design aligns with Under Armour’s DNA and can be easily rolled out in the market.