Year: 2021
Location: Baltimore, USA
Role: Project Member [Designer]
Involvement: Research & Benchmark, Concept Development, Design Development, Design Documentation, Guideline
Design Practice: GG
Location: Baltimore, USA
Role: Project Member [Designer]
Involvement: Research & Benchmark, Concept Development, Design Development, Design Documentation, Guideline
Design Practice: GG
Retail — Sport
Under Armour
Under Armour’s Brand House City Concept [BHCC] was developed to elevate the customer experience across all global stores. This next phase aimed to refine the design to better reflect the brand’s DNA. The goal was to deliver a sustainable design upgrade, preserving functionality while enhancing identity. The project focused on three core pillars: sustainability, scalability, and a unified brand message—ensuring the concept could be rolled out consistently worldwide.
Under Armour’s Brand House City Concept [BHCC] was developed to elevate the customer experience across all global stores. This next phase aimed to refine the design to better reflect the brand’s DNA. The goal was to deliver a sustainable design upgrade, preserving functionality while enhancing identity. The project focused on three core pillars: sustainability, scalability, and a unified brand message—ensuring the concept could be rolled out consistently worldwide.
